Theory in The New Yorker
Don’t miss a great piece about Andrew Rosen, the founder and CEO of Theory, in the Style Issue of The New Yorker. A third generation fashion innovator, he’s applying his considerable talent to bolstering the garment industry in New York. We are proud to be part of Theory’s evolution from a single pair of pants to a billion dollar business (we designed Theory’s flagship store and headquarters in the Meatpacking district). From the New Yorker: “Few of us know how our clothes are made. Even New Yorkers who insist on shopping locally for what they eat buy clothes without much concern for where they are sourced … Rosen argues that renewed investment in New York’s garment industry could drive more significant and enduring growth than a quick rise in rents [in the garment district]. … ‘I like things that grow and evolve,’ he said. ‘It’s all about taking something from here to there.'” We couldn’t agree more.